Assess your best customers and plan
your advertising to reach more people just like him or her.
Budget enough money to mount an
effective campaign.Running too few ads
will sabotage even the best offer.
Consistency builds customer
identification.Keep your message
consistent each time you advertise and in each medium you choose to use.
Develop a close relationship with
your advertising partners … your sales rep, graphic designer, copywriter,
suppliers, etc. … so they know what works for you and keep you in mind when
special deals become available.
Entertain while selling but never
lose the sales message in your attempt to be cute, dramatic, funny or
timely.You lose when the customer
remembers the commercial but forgets the advertiser!
Focus your advertising on the
benefits to your customer.“Features”
only matter as far as they “benefit” your customer.Each of us wants to know “What’s in it for
me?”
Give your customer reasons to do
business with you instead of your competitor.Think about what makes you different and better and tell the world that
story.
